Review · REYKJAVIK
Reykjavik Christmas Walking Tour
Christmas folklore comes alive in downtown Reykjavik. This two-hour walk mixes festive squares, Icelandic legends, local shops, music, and major landmarks, giving you a useful introduction to the city during the holiday season. I especially like the focus on Icelandic Christmas customs and the chance to visit places you might otherwise pass without understanding.
I also like the personal style of the guides. Ester has been praised for her warm, family-like manner, while Stefán has added Icelandic language lessons, small surprises, and plenty of background. The main drawback is that the experience depends heavily on the date: on New Year’s Eve, the Christmas markets and several advertised stops were closed, leaving one group disappointed.
Key things to know before you book

- Iceland has 13 Yule Lads: The tour explains these mischievous Christmas figures and the fearsome Christmas Cat.
- The walk ends at Hallgrímskirkja: You finish beside Reykjavik’s famous church after covering much of the central area.
- Shopping is part of the route: Penninn Eymundsson, Litla Jólabúðin, and 12 Tónar offer books, ornaments, music, and gift ideas.
- Hot drinks may be included in the flow of the tour: Several departures have included hot chocolate, coffee, tea, cookies, or local treats.
- The date matters: Christmas markets and holiday displays may not operate on New Year’s Eve.
- It costs $75.70 per person: That is fair if you value a personal guide and cultural background, but less attractive if you mainly want market shopping.
What this Reykjavik Christmas walk is really about
This is not simply a stroll past Christmas lights. It is a short cultural tour built around the way Icelanders understand the holiday season.
You begin in central Reykjavik and walk toward Hallgrímskirkja, stopping at squares, shops, and landmarks along the way. The route covers festive displays, books, music, folklore, religion, and Norse mythology. That mix gives the tour more substance than a standard photo walk.
I like that the tour uses ordinary city places to explain local customs. A bookstore becomes a way to discuss Iceland’s strong Christmas reading tradition. A music shop introduces local holiday songs. A statue or decoration opens the door to stories about the Yule Lads and the Christmas Cat.
The pace is generally easy, with about ten minutes at most stops and shorter pauses at others. You should still dress for winter. One group had to wait 15 minutes in below-freezing weather when the guide was late, so a warm coat, gloves, hat, and sturdy shoes are sensible even for a short city walk.
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Meeting at Hlöllabátar and Ingólfstorg

The meeting point is outside Hlöllabátar at Austurstræti 1, beside Ingólfstorg. Face the square and look for the two tall stone seat-pillars, each more than two meters high. Center Hotel Plaza should be on your right.
This is a practical meeting place. Benches, tables, and a covered ceiling offer some protection while you wait. Guides usually wear a light blue jacket marked Your Friend in Reykjavik on the back, which should make them easier to spot.
The first formal stop is Ingólfstorg, where you look at the skating rink, holiday decorations, and Christmas market stalls. The square gives you an immediate sense of Reykjavik’s seasonal mood. If the market is open, this is one of the most appealing parts of the route because you can see how the city uses a central public space for holiday gatherings.
The caution is simple: displays and stalls are seasonal. Do not assume that every feature operates every day. The New Year’s Eve departure described by one customer had closed markets and decorations, despite the advertised focus on Christmas markets. If those stalls are your main reason for booking, check the date before paying.
Austurvöllur and the Oslo Christmas tree

From Ingólfstorg, the walk continues to Austurvöllur Square and its traditional Oslo Christmas tree. This is more than a decorated tree for a quick photograph.
The guide explains the Icelandic tradition of placing trees and decorations in homes. That discussion helps you see the holiday season as a part of domestic life, not just a city display. You get a little local context while standing in one of central Reykjavik’s best-known squares.
The stop lasts about ten minutes. That is enough time for an explanation and photographs, but not enough for a long independent visit. If you want to study every decoration or browse nearby shops at length, you may feel hurried. The strength of the stop is the story attached to the tree.
Books, Christmas reading, and Penninn Eymundsson

At Penninn Eymundsson, books become the subject. The guide points out Icelandic Christmas books, which makes this a useful stop for anyone interested in local culture or unusual gifts.
Books play a major role in Icelandic Christmas traditions, and this visit gives you something concrete to look at rather than just a spoken explanation. You might find an Icelandic title to take home, though the tour does not require you to shop.
I like this part because it connects a familiar holiday habit with Iceland. It also gives you a break from outdoor sightseeing. Keep in mind that browsing time is limited to roughly ten minutes, so treat it as an introduction to the shop, not a full shopping session.
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The Christmas Cat at Lækjartorg

At Lækjartorg, the subject shifts from warm holiday custom to darker folklore. The Christmas Cat is a large and ferocious figure in Icelandic Christmas stories, and the guide uses the stop to explain part of the country’s folklore.
This is one of the tour’s most memorable ideas. Icelandic Christmas is not limited to cheerful lights and presents. It includes frightening creatures, strange tales, and characters that give the season a distinctly Icelandic character.
The stop lasts only about five minutes, but the short pause works well. You get the essential story without losing the walking rhythm. Families with older children and teenagers may especially enjoy this part, although the tour is not designed specifically as a children’s program.
Litla Jólabúðin and practical souvenir shopping

Litla Jólabúðin, or the little Christmas shop, is open throughout the year. The group pauses to look at Icelandic Christmas ornaments, and you may find a gift or decoration to take home.
This is one of the better stops for practical shopping. You are not being taken to a generic souvenir outlet far from the route. Instead, the shop fits the theme and gives you a chance to see how Icelandic Christmas objects are presented.
The tradeoff is that shopping can make the schedule feel less predictable. If several people want to browse or buy gifts, the group may spend more time inside than expected. I would carry a payment method you normally use abroad, but the available information does not specify accepted payment types, so you should not count on any particular option.
12 Tónar and the sound of Icelandic Christmas

Music gets its turn at 12 Tónar, a beloved downtown music shop. The guide explains how Icelandic Christmas music draws from several countries and may introduce you to local artists and seasonal songs.
This stop received especially warm praise from a music-loving family. Their guide, Einar, shaped the tour around music, led singing near the Christmas tree, played a hymn written by his grandmother at the state church, and shared more Icelandic Christmas music in the record shop. The group also enjoyed drinks and cookies there.
That experience may not be identical on every departure, so you should view it as a possibility rather than a guarantee. Still, 12 Tónar gives the walk a personal and local feel. If you enjoy music, ask questions here. You may get more from the tour by showing interest in the songs and artists than by treating the stop as a quick retail visit.
Finishing beside Hallgrímskirkja

The route ends at Hallgrímskirkja, Reykjavik’s striking church on Hallgrímstorg 1. The guide uses the final stop to discuss Christianity and Norse mythology in Icelandic Christmas traditions.
This is a strong ending because the church is one of the city’s major landmarks, and the conversation gives it cultural context. You are not simply dropped at a famous building after a series of unrelated stops. The final discussion ties together religion, older Norse beliefs, folklore, and modern Christmas customs.
The stop lasts about ten minutes. The tour ends outside the church, not with a stated interior visit or tower visit. If you want to go inside, attend a service, or see the city from the tower, plan that separately after the walk.
The guides make the difference
The guide is the most important part of this experience. The route itself is compact, but a good guide turns short stops into something memorable.
Ester has been praised for being funny, warm, and well-informed, with a style that made one person feel like they had a friend in Reykjavik. Stefán has been noted for answering questions, teaching Icelandic phrases, and adding useful background on holidays and local history. Barti used a Christmas sweater and Santa hat while explaining the Yule Lads and folklore, which helped make the subject approachable for teenagers.
You may also encounter guides in training. One departure had two additional guides learning alongside the main guide, giving the group more chances to ask questions. That could be a bonus if you enjoy conversation, though some people may prefer a smaller, quieter group.
The listed maximum is 99 people. That is a high possible capacity for a walking tour, and the actual group size is not provided. A larger group can make conversation and movement between stops less personal. The strongest comments describe guides who interacted closely with the group, so the quality may depend partly on how many people attend that day.
Food, drinks, and staying warm
Hot chocolate, coffee, tea, cookies, and local candy have appeared during the tour. One group especially enjoyed a hot chocolate stop, while another praised candy tasting and drinks with cookies at 12 Tónar.
These treats matter in Reykjavik’s winter weather. A warm drink gives you a chance to get out of the cold and makes the walk feel more like a seasonal outing than a lecture outdoors.
Still, do not book this as a food tour. The included experience officially lists only an expert guide, and tips are not included. The drinks and treats described by previous customers may vary by guide, date, or stop. Consider them a welcome bonus, not the central promise.
Price, timing, and overall value
The price is $75.70 per person for about two hours. That is not a cheap orientation walk, especially since there are no listed entrance tickets included and shopping purchases are your responsibility.
The price makes more sense if you want cultural interpretation. You are paying for a guide who can explain the Yule Lads, the Christmas Cat, Icelandic decorations, books, music, Christianity, and Norse mythology while leading you through central Reykjavik. You also get a useful first look at several downtown shops and landmarks.
I would compare it with the cost of a private guide or a longer paid city tour. For someone visiting Reykjavik during the holidays, the focused theme may justify the price. If you only want to see the lights and market stalls, you can likely explore central Reykjavik independently for less.
The tour is often booked well ahead, with an average booking time of 67 days. That suggests you should reserve early if your dates are fixed. Free cancellation is available up to 24 hours before the start time. Cancellations or changes inside that window are not refunded or accepted, and the tour can be canceled if its minimum number is not reached.
Who should book this walk?
I would choose this tour if you want more than photographs. It suits you if you enjoy folklore, local customs, music, books, and a guide who can answer questions as you walk.
It is a good fit for:
- Couples who want a gentle seasonal activity
- Families with teenagers and older children
- First-time visitors who want to get oriented in central Reykjavik
- Music lovers interested in Icelandic artists and holiday songs
- Shoppers looking for books, ornaments, records, and small gifts
- Anyone who enjoys stories about unusual Christmas traditions
I would be more cautious if you need a fully fixed program. Market hours, decorations, drinks, and music details may change. New Year’s Eve is the clearest warning date because key Christmas features may be closed.
The walk is near public transportation, service animals are allowed, and most people can participate. The supplied information does not give a detailed mobility assessment, so contact the provider if you have specific access needs.
Should you book the Reykjavik Christmas Walking Tour?
Book it if your visit falls during an active Christmas period and you want local stories attached to the sights. The strongest reason to go is the guide: Ester, Stefán, Barti, Einar, and others have brought humor, language, music, treats, and personal knowledge to a simple downtown route.
I would not book it solely for the Christmas markets. Confirm that the market stalls and festive displays will be operating on your date, especially around New Year’s Eve. At $75.70, the tour offers fair value when the guide-led cultural experience is your priority, but less value if you only want independent shopping and photographs.
FAQ
How long is the Reykjavik Christmas Walking Tour?
The tour lasts approximately two hours.
How much does the tour cost?
The price is $75.70 per person.
Where does the tour begin?
It begins outside Hlöllabátar at Ingólfstorgi 1, Austurstræti 1, in central Reykjavik. Face Ingólfstorg and look for the two tall stone seat-pillars.
Where does the tour end?
The tour ends at Hallgrímskirkja Church, Hallgrímstorg 1, Reykjavik.
What language is the tour offered in?
The tour is offered in English.
What is included in the price?
An expert, fun-loving guide is included. Tips are not included.
Does the tour visit Christmas markets?
The route includes Ingólfstorg, where holiday decorations, an ice skating rink, and Christmas market stalls may be seen. Market availability can depend on the date.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.
Is the tour suitable for most people?
Most people can participate. The tour is near public transportation, and service animals are allowed. The maximum listed capacity is 99 people.
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